Join us on this journey as we take a leap of faith, test the boundaries of possibility and strive for a new perspective. This is a work-in-progress, so stay-tuned. ~Bianca

Nice to meet you!

  • By Bianca Reis

Nice to meet you!

We heard that some of you don't know anything about why we do what we do, who we are, where we come from and where we are going. we are taking the pledge on this momentous day in history, to be the change we want to see in the world. To prioritise it, answer for it and be counted. So lets start with our back story. Here goes... nice to meet you! (And if you're wondering, that's me above with my partner-in-crime and our babe Cillian Black <3)


My name is Bianca and I am the creative director and co-founder of Agatha Cub. I am a creator, an escapist, a dreamer, an unapologetic lover and a new mother. I would like to welcome you to the world of Agatha Cub; a canvas for the dreams and hopes of our collective future. I can't think of a better place to start than with our identity and the identities of the people that matter most in this world; our children. Because what are we, if not what we believe in?

When we began in 2013, i must admit i was a relative newbie in the world of kidswear. My work background up to this point had been in women's fashion and women's jewellery. From Sydney to Berlin to New York City, I had the dreams of an individual who can now admit to a selfishness that, in hindsight, i view as a necessary rite of passage. It all began to change when my sister gave birth to her first child in 2010. I experienced for the very first time, an inexplicable, unconditional and desperate kind of love for a being that honestly, had done absolutely nothing to deserve it! He was my nephew, he was family and he changed my world. Two years later, my sister gave him a brother who would again change everything for me.

I noticed that these two creatures, though two boys, could not have been any more different. With this new love, i wanted to shower them in every physical expression of love i could muster. I visited them at any chance i could (across oceans), i would squeeze them endlessly when there, and i wanted to gift them the world. And while i couldn't do that first or last one very easily, i would try. I started shopping for boys! What i found, lacked the shade of hope i believed that these two wildly different individuals deserved. How is it that this emotionally-sensitive, vulnerable, deep-belly laughing, socially motivated boy would want to identify himself through dress in the same way that my fiercely passionate, creative, introverted and headstrong nephew would? I couldn't understand how it is that we had only one social profile for boy / male / masculine. And to translate that idea to the retail world meant me constantly asking: Why do i have to buy everything doused in the over-simplified theme of trucks, the color blue and anything that 'battles'. My babies are way more complex than that, and I owe them that opportunity.

Now, don't get me wrong.  These gender norms don't come from nowhere - i have seen that in my nephews too. But that there are few other accessible or socially acceptable options for MY nephews. Well, that would never be OK with me. And so, these babies who are no longer babies, have given me the opportunity to grow, to see the world in a new way and to hope differently. So i guess for that, they deserve my unconditional and desperate love for them.


And now, fast-forward 3 years. We have embarked on a journey that has changed us, tested us and inspired us to keep working at this world of ours. This year I gave birth to my first son, and as with all things, this life of ours keeps evolving. My resolve to know and facilitate good, open-hearted and free boys has only strengthened, as i am now faced with the opportunity and task of raising one myself. 

I hope you'll join us on this journey as we take a leap of faith and test the boundaries of what is possible. In this age of change, we want to explore these social norms and offer a different perspective. Sometimes we will get it wrong but from our mistakes we will grow. It is the journey after-all, not the destination that matters.

Follow along on the blog or @agathacub


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